Web Marketing

Marketing your site is important.  We'll help you with your marketing plan, which should include online marketing as well as offline marketing.  After all, research shows that successful marketing plans employ online and offline marketing efforts to work together, not in competition.

A Strong Marketing plan will ensure your business' success.

Basic elements of a Marketing plan should include:

Market Summary, reviewing changes in the market over time. Some of the elements might be

• Market Share
• Leadership
• Competition

Market Cycle, highlighting seasonal trends, or other "peak and valley" patterns if present.

Competitive Landscape, providing an understanding of the competition. This should include the main competitors, showing their strengths and weaknesses.

Working together with your business, CHAD can help you position your products/services in the market.

Additionally we'll help you put together a communication plan targeting the demographics of your customer base and/or market share.

Once your business is ready to launch your products in to a new or existing market, CHAD will assist you with an execution strategy.

This could include promotions, specials, or the similar.

Public Relations around your product launch is just as important as the packaging, fulfillment and distribution processes.

Depending on your product mix, there many other factors that could be crucial factors.

CHAD will work with you to identify the success metrics customized for your business.

There are many ways to have your site stand out from others. We'll work with you to design and implement the appropriate "look & feel" and marketing campaign.

Getting traffic to a site is important. Getting that traffic to stay on site or return is equally important. More than "optimization" CHAD will assist you to maintain your site, working with you at regular intervals throughout the year to keep your site updated and fresh.